Control brightness, conserve energy. Magic Eco makes saving energy easy. It adjusts Samsung monitor’s brightness based on how much energy you want to save. You have four energy saving options to choose from: 100%, 75%, and 50% power consumption as well as ‘power saving off’. If Magic Eco is turned off, you still enjoy the option of using Samsung’s Magic Bright feature, engineered to let you manually adjust the screen’s brightness. Take the effort out of saving energy and take control with Magic Eco. Feel the Effects of Colour Enhance images your way using Samsung’s advanced ColourEffect feature. Open your eyes to a completely customised viewing experience as you play with photographic effects that match your mood. Choose from Aqua, Sepia, Green and Grayscale to interact with your display in a whole new way – namely, yours. The Smart Size. Why should seeing the whole picture be a stretch, or for that matter, a distorted facsimile of the original? With Samsung’s intelligent adjustable image size function, you’ll be able to enjoy images exactly as they were intended, by portraying standard sized content in its original format, on a wider screen. Customise Your Control. Samsung’s innovative custom key feature puts enhanced entertainment at your fingertips, literally. By allowing you to assign your favourite function to the customised key, your favourite features are accessed in a flash. Will your customised key bring you Magic Bright, Magic Colour, Colour Effect, or the Image Size function? The beauty is, you decide. Get into the details The differences make all the difference. That’s why the Samsung ultra-high 50,000:1 Dynamic Contrast ratio automatic backlight adjustment creates deeper, more dramatic dark tones and brighter, more striking light tones. Now you can enjoy images that echo reality with rich, vivid colour and brilliant natural intensity. When it comes down to the details, conventional monitors simply pale in comparison. Perfect high speed performance With a response time of 5ms, you can be sure that your monitor will perform perfectly, even in the fastest moving scenes. This stunning, seamless motion imaging presents movies, games, and internet streamed content with precision and without the motion judder, blurring, and ghosting that can occur on a slower monitor, allowing you to enjoy a completely immersive viewing experience. MagicBright 3™ Control your screen’s display with just one click. MagicBright 3™ automatically optimises brightness, contrast and gamma correction, based on the mode you choose.